The Psychology Behind Mobile Wallet FosteringMotivations and incentives such as price cuts, cashback and commitment factors can be powerful motivators for mobile wallet fostering. Nonetheless, the precise elements that drive mobile purse adoption are still an enigma.Using the stimulus-organism-response (S-O-R) theory as an academic basis, this stud
Measuring Brand Lift From Influencer Mobile Collaborations
The Psychology Behind Mobile Pocketbook FosteringRewards and incentives such as price cuts, cashback and commitment factors can be effective incentives for mobile wallet fostering. Nevertheless, the specific aspects that drive mobile wallet fostering are still a mystery.Using the stimulus-organism-response (S-O-R) concept as a theoretical basis, th